I don't know whether its a great way of Advertising or attracting customers. Kellogs is now looking at bridging the gap, between social currency and real life money,by letting customers at a central london store pay for Special K cracker crisps with a tweet.Allowing consumers to spend their social currency isn't just a good promotional gimmick. It is a concrete illustration of the value that Twitter holds in the real world, as well as a demonstration of how our online and offline lives are merging.
All you need to write on your tweet is :#tweetshop hashtag. It seems like this new trend will not only take place in London. Because this summer in Cape Town a vending machine is set up to deliver free BOS tea. These brands are really going out of their way to improve sales.
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